DERTERMINANTS OF EFFECTIVENESS OF SEX, HIV/AIDS AWARENESS COMPAIGNS ON SEXUAL BEHAVIOUR CHANGE AMONG SCHOOL GOING YOUTHS IN SECONDARY SCHOOLS IN BAMBURI DIVISION, MOMBASA COUNTY, KENYA.
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The global HIV and AIDS epidemic has had the greatest impact at human level and heavily
affects the economic development of most countries, many of which are already strained for
resources, have tremendous weight on health systems and loss of productive workforce. The
young adults are living in the world of AIDS and therefore stopping HIV requires
comprehensive strategies and effective campaign awareness that focus on the youth by
providing comprehensive knowledge and facts about the disease so as to enhance positive
sexual behavior change. The main objective of this study was therefore to investigate the
determinants of effectiveness of sex and HIV/AIDS awareness campaigns on sexual behavior
change among the school going youths in Bamburi Division, Mombasa County .Related
literature review was done on the independent variables that included adequate HIV/AIDS
awareness campaigns, the sources of HIV/AIDS information, the role of family
communications on HIV awareness campaigns and Peer influence on Youths sexual
behaviour. The research employed descriptive survey design and both quantitative and
qualitative data was collected, data collection instruments were students’ questionnaire, key
in-depth interviews and focus group discussions. The quantitative data from the study was
coded and entered into a computer for analysis using the Statistical Package for the Social
Sciences (SPSS), Chi-square was used to test hypothesis and other information from in-depth
interviews and focus group discussions was content analyzed using qualitative method. The
study findings revealed a great success of HIV/AIDS awareness campaigns in terms of
creating awareness, that awareness levels on HIV and AIDs for the school going adolescents
was high on almost all the indicators tested on HIV / AIDS infection and prevention.
However even with high awareness, the trend showed that the youth still had problems of
putting what they were aware of into practice and therefore majority of them are still
indulging in sexual risk-taking behaviour that expose them to the risks of contracting
HIV/AIDS. A clear indication that all these high awareness has not led to any remarkable
sexual behaviour change, the most effective source of HIV/AIDS information in this study
was mass media followed closely by teachers and friends, Family role in socializing the
youth and communication on sex, HIV/AIDS played had a minimal impact in changing
behaviour while there was clear evidence that the youths were more free to discussing sex
and HIV related issues with their peers than they do with parents. Recommendations of the
study include; intensive use of mass media and schools to create more awareness among the
youths, engage family members in the campaigns against HIV and promoting youth centred
campaign strategies and activities which translates to positive sexual behavior change.