FACTORS INFLUENCING ALCOHOL ABUSE AMONG YOUTHS IN MUTARAKWA DIVISION BOMET COUNTY,KENYA
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This study set to investigate the factors influencing alcohol abuse among youths in Mutarakwa

division in Bomet County. Alcohol abuse during adolescence and young adulthood remains a

prominent problem in the world. Alcohol abuse among youths is associated with a broad risk which

include drop out from school, perform poorly in school sexual risk even suicide (Wechsler 2000).

This research study was guided by the following objectives; to establish the extent to which peer

pressure influence alcohol abuse among youths in Mutarakwa division in Bomet County. To

determine how economic background of the youth influence alcohol accessibility influence alcohol

abuse among youths in Mutarakwa division in Bomet County. To investigate the extent to which

alcohol accessibility influence alcohol among youths in Mutarakwa division in Bomet County. To

assess the extent to which cultural beliefs influence alcohol abuse among youths in Mutarakwa

division, Bomet County and to determine the extent to which advertisement of alcohol influence

alcohol abuse among youths in Mutarakwa division Bomet County. In literature review, introduction

and concept of alcohol abuse was given, globally consumption of alcohol among adults as well as

among adolescents is increasing and it is a serious risk factor for chronic diseases and injuries

worldwide. Alcohol causes 1.8 million or 3.2% of all deaths and accounts for 40% of the disease

burden (WHO 2004). The influence of these factors on alcohol abuse was summarized by conceptual

framework. Survey research method was used to collect the data from a target population of 2, 500

youths in the division, 250 youths was randomly selected to make the sample. Piloting was done in

Sotik Division which is not part of the area to be studied. Validity and reliability of the instrument

was ensured by test

– test technique. The collected data was analyzed and presented with the help of

SPSS (Statistical Packages for Social Science). Based on the findings of the study the researcher

concluded that peer pressure influences alcohol abuse among youths. Economic background also

influences alcohol abuse among the youth. Alcohol accessibility also influence alcohol abuse among

youths. Cultural beliefs is also an influencing factor in alcohol abuse and advertisement of alcohol

also influence alcohol abuse among youths. The researcher made the following recommendations;

parents, relatives and friends should be good role models to the youths since their behaviour affects

the behaviour of the youths; youths should be supported financially in order to start and run their

business; the youths from poor families to be assisted financially in order to pursue their education;

government to come up with ways of curbing alcohol advertisement. The researcher also suggested

for further research to be carried out on ways to be undertaken to curb alcohol abuse among youths.